Home » Birth of the Multinational: 2000 Years of Ancient Business History-From Ashur to Augustus by Karl Moore
Birth of the Multinational: 2000 Years of Ancient Business History-From Ashur to Augustus Karl Moore

Birth of the Multinational: 2000 Years of Ancient Business History-From Ashur to Augustus

Karl Moore

Published December 1st 1999
ISBN : 9788716134684
Hardcover
341 pages
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 About the Book 

This book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy - from 2000 B.C. to 100 A.D. It starts with the story of the first known multinational enterprise in the times of theMoreThis book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy - from 2000 B.C. to 100 A.D. It starts with the story of the first known multinational enterprise in the times of the Assyrian Empire and traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world - Assyrian, Phoenician, Greek and Roman.The authors use the lens of the eclectic paradigm, the leading theory of international business academics, which renders varied and highly interesting analyses and insights.The doyen of international business studies, Professor John Dunning, sets the stage with his foreword.