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Making It Personal Bruce Kasanoff

Making It Personal

Bruce Kasanoff

Published October 26th 2001
ISBN : 9780470843963
Unknown Binding
252 pages
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 About the Book 

In Making It Personal, Bruce Kasanoff explores the impact of personalization technologies, and how to apply them without invading privacy. Illustrated with examples drawn from all types of organizations, Kasanoff considers the commercial, cultural,MoreIn Making It Personal, Bruce Kasanoff explores the impact of personalization technologies, and how to apply them without invading privacy. Illustrated with examples drawn from all types of organizations, Kasanoff considers the commercial, cultural, and legal implications, as individuals and businesses become increasingly interconnected. The result is not only a thought-provoking narrative, but also a practical framework from which to assess the opportunities and threats posed by personalization - and how you and your organization will respond.